Tuesday, May 25, 2010

The Importance of Social Media Marketing Content Distribution


The entire Social Media Marketing landscape has forever changed the way Internet marketing and search engine optimization is going to be done. Social media marketing content distribution is founded on the concept of interpersonal relationships between different users as well as their personal and professional connections. On the World Wide Web, you should never underestimate connections and you should develop a very clear understanding of Social Media Optimization (SMO). That's why it is surprising that many companies fail to optimize their social media marketing content distribution network. Whatever social media marketing content they launch on the internet, be it articles, videos, images, or podcasts, needs to be effectively promoted in order to get noticed.

Social Media Marketing content distribution, apart from uploading it on their website or blog, is also important to launch on social media websites which include the obvious such as YouTube, Twitter, Facebook, and Flickr. But are you familiar with Bebo, Xanga, LiveJournal, Tumblr and Weebly? If you believe Social Media Marketing content distribution is effective on some social networking sites, you need to understand that there are hundreds of large social networking websites where posting your Social Media Marketing content can have as much an impact as the more well known social media websites. In fact, in some cases, placing the content on these "third-party" websites may be more effective for a variety of reasons. So it is recommended for you to create a company profile in all appropriate sites, so the question is, “how are you going to effectively manage hundreds of profiles at hundreds of social networking websites?” This step is so important and has become so popular that some companies are even hiring social media coordinators to direct their links to these profiles to increase awareness.

The Social Media marketing content distribution trend is driven by the following factors:

Real Time Social Media Search - with real time search, social media has become even more important. Newly uploaded Social Media Marketing content can immediately appear in Google search results. That's why companies are scrambling to create content on a regular basis to get the top ranking. Now more than ever, it is crucial for companies to work closely with Social Media Optimization (SMO) consultants to know the exact strategy that needs to be implemented.

Social Network Website Search - you're probably familiar with the search box found in majority of websites by now. Well, popular Web 2.0 websites have those too. In fact, these search boxes are used so frequently that YouTube has surpassed Yahoo as the world's second biggest search engine a few years back already. There is no doubt that Twitter, Facebook, and blog directories are seeing the same trends as well. Optimizing your profile with the right keywords can help your site get found.

Social Media Community - your social profile is your "digital brand" on the internet. For example, whoever is interested in your company can immediately make contact by becoming part of your social networking community. In communities too, it is easier to get the word out. Viral marketing could happen as a result of people spreading the news on social networking sites (also called the social media marketing websites). You can benefit from this through maximizing the use of your content distribution network. There are plugins you can use on your blog to promote the word being spread about you.

So in order to increase your web-presence:

1. You need to have a social media marketing strategy which supports your search engine marketing.
2. That strategy MUST allow you to WRITE CONTENT ONCE and then have it PUBLISHED GLOBALLY to hundreds of social network websites. So that you can save the manual labor.

Any social media strategy MUST do one of three things or may be all of three;

1. Save you Time

2. Save you Money

3. Make you Money

Thus, to have the best of both worlds hire the most appropriate social media marketing company.

Monday, May 24, 2010

STRATEGIC SOCIAL MEDIA MARKETING

Social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. Strategic social media marketing is taking what was once a one-way connection and has transformed that into a dynamic connective medium. This allows users to share a wide range of content including blogs, photos, videos, and much more.

Whether you are intending to use strategic social media marketing for selling products or services, or just publishing content for ad revenue, the efficiency and benefits of social media marketing is an unmatched method that can make your website profitable over time.

In order to take full advantage of strategic social media marketing, you need to have articles, blog posts, social posts or any other type of market-specific content written. You’ll want to be very careful as to who produces it and how well. If they are writing for your main site, obviously you need this to be top-notch.

Goals vary from business to business and professional to professional, but the identification of goals is key to determining what characteristics are needed in a strategic social media marketing plan. Further, once a strategic social media marketing program begins to meet with success, a deluge of invitations to other networks will begin to arrive.

Strategic social media marketing is based on participation in various online communities/meeting places, like blogs, article databases, and social bookmarking and news sites. Each time you participate, you can create a link to your site.

Many such websites, ranking high in SERPs, are popular ones. And, the SEO service providers should take great care to secure links from the popular websites as visitors are more active in these sites. Getting links from such reputed sites is considered as good references both by search engines and by visitors.

Businesses are scrambling for help! As a Virtual Assistant or Online Professional, offering these much-needed services will keep you a few steps ahead in the exploding industry of online service providers. You can help clients navigate thru the virtual marketplace and bring them to an entirely new level of exposure and influence by providing an automated social media marketing service, www.WorldClassID.com, for the most efficient and effective mass exposure of their message, product or service.

It does not cost too much to commence a campaign and advertisers/brands should consider this more an opportunity to engage their consumers. If it’s difficult for advertisers to take high-cost promotion plans in such a tough time, it could be easier for them to accept to show concerns and accumulate influence from now on.

Strategic social media marketing is not a onetime process. For instance, let’s take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots. Active participation also includes forum postings, commenting and participation in polls.

Strategic social media marketing using social media is taking the online social media marketing industry by storm! Marketing with social media is now the holy grail and social media internet marketing is now being blown up with social broadcasting. We have the best social media marketing on the planet and we use social media marketing and our proprietary social media marketing tools to achieve extraordinary search engine ranking for our clients.
Why strategic social media marketing?

Marketing through social media is the best way to control your message, according to top social media marketing firms. As a social media marketing expert we have developed a unique social media marketing software that provides strategic social media broadcasting. If you want to learn social media marketing and do your own social media broadcast, you have a few options. You can hire a social media coordinator to manually do your social media broadcasting. That is a time consuming and laborious process.

What you really need is social media marketing system that isn't going to break your social media budgets. The best strategic social networking can be accomplished through an automated social network service like www.WorldClassID.com. This first-of-a-kind strategic social networking service is the newest in strategic social media. If you want to take advantage of Strategic social media marketing and do high-powered strategic social media advertising then this is for you. The ability to benefit from the best strategic social media broadcast service is now available and AFFORDABLE!

What is strategic social media broadcasting?

The goal for an automated social network is to give our clients the best automated social network marketing system on the planet. We give each client a unique username and password for their dedicated social network broadcast. We let our clients WRITE ONCE and then we PUBLISH GLOBALLY using our social network broadcasting service. Having a social networking broadcast system available to distribute your message across the SocialSphere once a week is a powerful new arrow in your quiver of marketing tools.

How can I benefit from social networking broadcasting?

Since successful online business is impossible without an effective social networking strategy, the choice of providers delivering online social networking software marketing tools is a critical one. Social networks dominate the market of targeted website traffic with search results becoming more and more prevalent in top search engine results for products and services. If you don't want to give away your potential customers to your competitors you need to gain high search engine rankings for the relevant keywords and that is impacted by having an online social networking software. Our Social Networking Software solution, WorldClassID, gives our clients the benefit of a proprietary and best-in-class social networking software solution.

The reality of Social Networking is that it requires a significant time commitment - not only to make it work, but to maximize its effectiveness. Bottom-line, somebody has to keep up with (and manage) your social networking effort over time. We have created an strategic social networking software solution to keep you from having to hire a social network coordinator. From both a communications and tools perspective, our value to you in our strategic social networking software service management comes through:

Social Networking Strategic Plan - a comprehensive plan to deal with contest, campaign, social apps, viral and engagement strategies within social networks
Setup and/or customization of accounts in major social networks (planning, designing and programming in Facebook, MySpace, YouTube, Twitter, etc.).

Content updates

Response maintenance
Measurement of Traffic and Results
Cross-promotional linking
Advertising Management

WorldClassID Social Media Marketing Capabilities demonstrated through Social Media Broadcasting Offering

WorldClass Brand Management, the premier Social Media Marketing Agency and recognized leader in automated social media marketing software solutions, today announced the availability of new "Automated Social Media Solution Packs" -- innovative social media marketing for automated creation of social networking websites (including personalization), and social media marketing capabilities for users of its automated social media marketing solutions.

Social Media Marketing through WorldClassID enables marketers to efficiently and effectively do social media broadcasting down to the individual social network website. WorldClassID is an automated social broadcasting service which enables clients to deliver more relevant outbound communications to the entire SocialSphere.

"Our social networking customers recognize that social media and automated social media marketing are a key influence to their online marketing success," said Kendell Lang, CEO, WorldClass. "We are helping our customers achieve a return on their investments (ROI) in more than just MySpace, Facebook or Twitter that just isn’t possible without our solution."

Social Networking Website Personalization and Social Media Marketing enables "social distribution" of marketing messages, like those displayed on web sites by clients, or sent via email with a client's email marketing solution. The solution pack allows customers to WRITE ONCE and then easily have the message contents PUBLISHED GLOBALLY to not only their Facebook page, Twitter, but to hundreds of other social media sites simultaneously. The automated social media marketing solution also makes it easier for marketers to broaden communication beyond outbound channels like direct mail and email to include targeted outbound communications to all the top social networking websites. Many marketers work hard to engage customers and prospects through interactive and social media channels. The Automated Social Media Marketing and Social Media Broadcasting Solution Pack are designed to empower marketers' to extend the reach of their marketing messages into all social media channels.

Establishing and maintaining profiles on multiple social media networks is essential marketing action that leads to better search engine rankings and increased word of mouth advertising. In addition, social media profiles also give businesses the opportunity to interact with their fans and potential customers, which is the type of public relations strategy that is needed to compete with other companies who are vying for the same market share.

But with over 300 social media networks it is difficult for those who need to take advantage of the opportunity to claim their brand and they often find that they don't have the time or expertise to create and manage multiple profiles that all need constant upkeep. That is the solution of automated social media broadcasting offered by WorldClassID.

For more information about becoming a WORLDCLASSID CUSTOMER visit http://www.WorldClassID.com or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.

Automating Distribution and Syndication of Social Media Content with WorldClassID Social Media Marketing and Social Media Content Distribution Service

May 2010

WorldClassID Technical White Paper - Social Media Social Media Marketing Services

What is Social Media Content Distribution?

Many organizations produce and manage large quantities of content as a routine part of doing business. Recently, these firms have begun to move beyond simply creating and managing that information to focus on enabling widespread, automated distribution of their business-critical content to users outside the corporate firewalls and into the social networking world. A key motivating factor for automated Social Media Content Distribution is the rapid growth of hundreds of social networking websites. These social networking websites are intended to help minimize distribution and procurement costs while opening up new revenue opportunities, but their success depends largely on each company’s ability to share and distribute useful business information. Along with automated and efficient distribution, the control and security of distributed content is also vital to the growth and success of content exchange relationships.

Through the use of automated Social Media Content Distribution, enterprises can now build and expand vital content-based social networking websites. These social networking websites lower a company’s infrastructure costs relative to manual systems while simultaneously boosting revenue potential throughout the .digital supply chain of partners, customers, suppliers, distributors, and other entities. Social Media Content Distribution has grown in importance as a result of several technological and economic changes, including:

· The increasing .e-enablement. of corporate data and legacy information sources, to which partners and customers demand personalized access

· An overall drive to increase partnership and collaboration as a means to remain viable and competitive, including the establishment of content exchange relationships and collaborative networks

· The explosion in business data formats, end-user display devices, and pervasive, round-the-clock connectivity, requiring more varied and flexible infrastructures

How Social Media Content Distribution Complements Enterprise Content Management

Social Media Content Distribution is a natural extension of enterprise content management (ECM). With Social Media Content Distribution capabilities, businesses can capitalize and synergize on key ECM investments in Web content management, document management, digital asset management, and collaboration to improve valuable relationships with partners.

Each ECM area involves the creation and management of content assets to facilitate widespread participation, eliminate process bottlenecks, and streamline production. Social Media Content Distribution enhances all of these processes by enabling content assets to be redistributed outside the enterprise to social networking websites and social media destinations in a controlled fashion. Social Media Content Distribution also complements ECM internally by supporting the deployment of content from the same source out to different intra-enterprise systems, such as Web servers, departmental portals, and archives.

Social Media Content Distribution is closely related to another key ECM component, content aggregation, as it enhances the value of both local content and content aggregated from disparate remote sources. Security and control, including access and usage management, are additional ECM components that complement Social Media Content Distribution in many situations.

Adding automated Social Media Content Distribution to ECM leads to greater cross-enterprise collaboration, improved partner relationships, and new direct and indirect revenue opportunities. For example, Social Media Content Distribution allows a company to take content created for one Web site or portal and easily repurpose and distribute it to dozens of destinations (typically, Web sites or portals at other social networking websites), which in turn leads to greater brand and product visibility, improved partner relationships, and increased sales.

Leveraging Social Media Content Distribution to Reduce Costs and Grow Revenue

The Social Media Content Distribution model is about building tight, long-lasting, and profitable relationships with partners and customers through the selection and delivery of business-critical content into as many social networking websites as possible. The subscribers to a company’s Social Media Content Distribution system include any business constituents who are members of hundreds of social networking websites.

Social Media Content Distribution can be an effective agent for cost reduction by creating a scalable method for efficiently assembling and routing the proper content to the correct destinations. For some companies, automated Social Media Content Distribution can be used to eliminate the high costs of printing, mailing, and other time-consuming manual distribution processes. For others, an automated Social Media Content Distribution system can complement existing sales channels and partner and customer relationships, reducing the burden of manual processes and increasing efficiency, productivity, and service flexibility.

For all businesses, Social Media Content Distribution provides the ability to flexibly serve a large number of constituents, ensuring content consistency across a large number of destinations and achieving faster ROI for new and existing content oriented social networking websites. With automated Social Media Content Distribution, organizations can focus on enhancing their core business relationships and not worry about technology or implementation costs or other peripheral concerns.

On the revenue side, Social Media Content Distribution supports both direct and indirect business models. Distribution can involve the direct sale of documents and data provided as content offerings, which can be purchased, licensed, or even repackaged and redistributed. This model has traditionally been used by media and entertainment companies where it is known as .syndication,. and can include intermediaries such as aggregators, syndicators, or service directories that facilitate commerce in content. Social Media Content Distribution extends the syndication model beyond the media and entertainment industries to any industry in which content can be used to indirectly create revenue by empowering resellers to sell and encouraging customers to purchase. Here, content itself isn’t for sale, but its managed and targeted distribution leads to increased sales and expanded revenue opportunities.

Business Benefits of Social Media Content Distribution

Social Media Content Distribution is important because it helps create better communication, cooperation, and understanding among businesses through the delivery of timely, accurate, personalized, and consistent information. By improving communication, Social Media Content Distribution strengthens relationships with partners, which in turn helps each organization reduce its own costs while increasing revenue potential.

For example, with a powerful Social Media Content Distribution infrastructure, a manufacturing company can provide resellers with timely product content targeted for their particular demographic and technical parameters, which increases product and brand visibility. Customers get business-critical information delivered directly to their internal systems, enhancing and encouraging sales transactions. An internal subscriber, on the other hand, uses distribution to ensure that the freshest content from many different internal sources is available to end users such as employees and partners.

In every industry sector, the need to efficiently and easily consolidate, integrate, and distribute business-critical content is of growing importance. However, to maximize the value of Social Media Content Distribution, organizations need to:

· Reduce the costs associated with manual processes such as printing and mailing product and sales literature

· Distribute content automatically to disparate internal and external constituents in a flexible and timely manner

· Increase the number and the value of relationships with partners and customers, without similarly growing infrastructure or staffing costs

· Control and monitor content use to ensure it is consistent, appropriate, and effective

· Drive sales of associated products and services through delivery of product marketing content

· Pursue new business opportunities based on reselling content and data

· Comply with government regulations on disclosure and distribution

The ability to meet these challenges can have a bottom-line impact for any business. For example, with social media content distribution:

· A clothing manufacturer can realize additional revenue from out-of-season product lines because it can quickly and efficiently distribute updated product images, descriptions, and pricing information to online and offline wholesalers and retailers

· A mutual fund company can efficiently serve resellers, advisors, and other key partners and decrease infrastructure and support costs, enhance service and product differentiation, and increase market share

· A market research firm can offer customers increased flexibility in content choice and delivery while still maintaining full control over content usage, and at the same time introduce new, targeted content products with minimal overhead

The WorldClassID Social Media Marketing Service for Automated Social Media Content Distribution

Built on a strong tradition of managing information across and beyond the enterprise, WorldClassID Social Media Marketing Services (SMMS) is an integrated system for creating and controlling Social Media Content Distribution relationships between a content provider and a network of recipients, in this case hundreds of social networking websites.

SMMS is highly complementary to WorldClassID product offerings in content aggregation and inter-enterprise workflow, with which it shares an underlying technology framework. Together, SMMS and these related products present a comprehensive solution for automated content exchange and cross-enterprise collaboration. SMMS is also a natural fit with the WorldClassID social media rights management framework, as access and usage control are equally essential for local and distributed digital content.

With WorldClassID SMMS, companies can meet growing partnership requirements by assembling content from internal repositories and exposing it to both internal and external users in a controlled, secured, and automated manner. SMMS allows these firms to extend their digital supply chain from back-end repositories through sophisticated systems that manage everything from documents to rich media assets, and out to their vast network of suppliers, distributors, customers, and other content subscribers.

WorldClassID Social Media Marketing Services in Real-World Applications

With WorldClassID Social Media Marketing Services, organizations in virtually every industry; financial services, manufacturing, pharmaceuticals, travel and hospitality, media, retail, and government can improve service to customers and partners and rapidly increase their exposure and revenue potential. Some businesses, particularly in the media and entertainment space, may even operate a .channels-only. content model, with all revenue coming from redistribution of original content products (similar to the traditional syndication model). Other firms may look at Social Media Content Distribution as a means to disseminate critical information within the enterprise to employees, business

units, and other internal constituents.

By seamlessly integrating a powerful Social Media Content Distribution system into the leading enterprise content management infrastructure, WorldClassID SMMS enables organizations to:

· Reduce or eliminate traditional mail and delivery costs by deploying an integrated system for distributing any type of digital content asset to numerous destinations, including public Web sites, reporting systems, trading exchanges, intranets, and wireless devices

· Pursue new business opportunities and revenue streams through social networking websites with other organizations that share in the creation, collaboration, and distribution of content such as multimedia files or product datasheets

· Manage the flow of information and maintain greater control throughout the digital supply chain of suppliers, distributors, partners, resellers, and customers

· Strengthen business relationships and reach out more efficiently to partners, customers, and employees through both automated and personalized interactions

· Ensure regulatory compliance through documented and verifiable Social Media Content Distribution, including the ability to delete, modify, and recall distributed content, as well as revoke access through digital rights management

· Deploy an integrated solution for enterprise content management and distribution without piecing together incomplete products from multiple vendors

Organizations that can realize significant value through implementing WorldClassID SMMS include:

· Financial institutions that regularly print and distribute customized reports, prospectuses, and other detailed and confidential information to partners, resellers, and institutional customers

· Manufacturers that want to improve the consistency and timeliness of catalogs, product information, and documentation they share with OEM customers and distributors

· Government agencies looking to automatically inform other institutions and agencies of the creation or modification to existing laws, directives, policies, and guidelines

· Pharmaceutical companies that are legally required to share large amounts of test data and other documentation with insurance companies, distributors, hospitals, and regulatory bodies in a controlled and consistent fashion

The challenge faced by all these enterprises is to meet business demand for increased content-based social networking websites while avoiding one-off implementations that are hard to create, maintain, or modify a challenge readily met by WorldClassID Social Media Marketing Services.

An Overview of WorldClassID SMMS Functionality

WorldClassID SMMS enables Social Media Content Distribution through a set of easy-to-use services for creating and managing the entire Social Media Content Distribution process. SMMS supports both passive (request-based) and active (automated .push.) distribution with a range of popular standards and protocols, including industry-specific XML formats such as ICE (Information and Content Exchange) and RSS (Rich Site Summary).

SMMS makes use of any type of content stored in any number of database, file system, or WorldClassID repositories. SMMS allows both content providers and recipients to define the format and other parameters of the distributed content. For example, some recipients may want XML-formatted data for easy integration, while others may want pre-formatted HTML or WML for direct placement on a Web or wireless site.

Any number of subscribers can use SMMS, and each subscriber can set up any number of subscriptions. Subscriptions can be triggered on-demand or on a scheduled basis, and subscribers have the option of refreshing an entire subscription history in case of data loss or system failure. With the ICE protocol, a special SMMS client application is used to receive the content, optionally transform it, and then deploy it to the subscriber’s local repository.

Content Distribution Services

Content can be transformed and distributed from any WorldClassID repository, database, or file system to subscribers via ICE, FTP, or e-mail.

Content delivery in SMMS is secure and can be confirmed by recipients, ensuring dependable and controllable distribution. Further, activity can be tracked all the way from the point of distribution to the end user, allowing providers to monitor for proper use of their valuable content assets. A customizable reporting system provides insight into distribution activity and subscriber behavior.

Administration of the SMMS applications is done via customizable Web-based user interfaces. Configuration wizards and a context-sensitive help system guide configuration tasks, and scalable browsing capabilities aid in managing large numbers of subscribers, offers, and subscriptions.

The Importance of Leveraging a Standards-Based Platform

Built on open standards and leveraging leading technologies, the WorldClassID SMMS architecture delivers solid scalability and extensibility as well as fast time-to-value and reduced implementation cost for any technology environment.

SMMS is based on the WorldClassID content exchange framework, a J2EE-based architecture that leverages the robust application infrastructure, security, and integration provided by leading application servers. SMMS takes advantage of open standards such as XML, ICE, EJB, JSP, and JDBC to provide enterprise-class performance, reliability, and security. The SMMS server application runs on top of a J2EE-compliant application server while the SMMS client, required only for ICE-based distribution, runs in a lower-profile (and zero-cost) Java servlet container.

The SMMS server application is typically deployed on a dedicated server machine, separate from source repositories. The server uses a configuration database for managing subscribers, offers, and subscriptions, which may be on the same or a separate machine. The SMMS client (for ICE delivery) may be deployed standalone or on the same system as a destination repository.

The principal J2EE technology used in SMMS is Enterprise JavaBeans (EJB), which provides a framework for the core software components that process and distribute content. The customizable user interfaces are based on the JavaServer Pages (JSP) standard, as is the template transformation engine. Internal communication utilizes the Java Messaging Services (JMS). A full-featured API supports integration with third-party applications and a robust security layer ensures only authorized administrators and subscribers can access the system.

The Role of WorldClassID SMMS in the Distribution Process

WorldClassID SMMS works on the principle of offers and subscriptions. In SMMS, an offer is essentially a query into a WorldClassID repository, database, or file system. A content provider creates and manages offers with SMMS, tuning the queries to return an exact set of desired content. These offers are then made available to subscribers, individuals or groups who use the system to select and create subscriptions. SMMS then distributes the content using one or more methods. WorldClassID SMMS provides the technology that enables each step in this process, and in fact automates the process to reduce or eliminate the time and costs of manual involvement.

To create a subscription, a subscriber selects an available offer and configures a destination for delivering the content. The subscriber can choose an optional template or style sheet (see below) with which to transform the content, and can specify a schedule for the delivery. Content offers are also updated on a scheduled or on-demand basis, ensuring that content is up-to-date and consistent for all subscribers. This ability of SMMS to perform synchronized distribution is an important requirement for organizations in regulated industries, enabling reliable presentation of content regardless of the location, format, or subsequent unrecorded changes to the original repository.

The content provider can present offers individually to subscribers, or multiple offers can be grouped together into .offer bundles. and presented to subscribers as if they were a single offer, providing a powerful way to unify content from disparate sources into one offering. Grouping is also an easy way to manage large numbers of users and their content offer entitlements.

With SMMS, content offers can also be embargoed, or held until a certain time before which no subscribers can see them. Offers can also expire at a future date, after which they will stop providing content. These controls allow providers to create temporary offerings, develop promotions, and obey any regulatory requirements governing content availability.

Support for Different Content Sources

WorldClassID SMMS can pull content from any number of database, file system, or WorldClassID repositories. The richest and most sophisticated repository SMMS supports is WorldClassID Content Server. Any type of content can be distributed from a WorldClassID repository, including text files, word processing documents, and rich media files.

All content in a given Content Server folder or cabinet can be made available for distribution, or content can be filtered based on renditions or formats, versions, attribute values, and other simple or complex parameters to meet the specific requirements for a content offer. SMMS also supports the WorldClassID Site Caching Services (formerly WebCache) repository for Web sites, allowing companies to leverage existing infrastructure and publishing processes that support Web content systems.

But while SMMS is an essential complement to content management, document management, or digital asset management systems, it can also be deployed in a standalone environment utilizing a database or file system repository. For a database repository, SMMS utilizes a SQL query to retrieve any kind of content or data. The system can be configured to recognize key pieces of metadata in the database source, and it automatically detects changes to ensure recipients receive consistent and fresh content.

SMMS also works with simple file system repositories, supporting file pattern filters, configurable directory scan level, and the detection of changes to files (indicating a new version). This flexibility of content sources makes SMMS particularly well-suited for serving enterprise-wide Social Media Content Distribution needs, which often require integration of content from diverse commercial and custom repositories.

Tracking and Reporting Social Media Content Distribution Activity

For many companies, monitoring Social Media Content Distribution activity is essential for billing, financial analysis, provisioning, or other business needs. To assist in reporting and record-keeping, WorldClassID SMMS captures and stores records of all activity, including offer execution, subscription delivery, confirmation status, and notifications.

Additionally, through a remote usage tracking system in SMMS, content originators can monitor end-user access to distributed content. A special tag inserts an invisible image reference in distributed HTML documents. This image tag references a SMMS remote tracking agent, which records every end-user access to content, including identifiers for the content being accessed, the subscriber providing the content to the end user, and the subscription that delivered it from the provider. An integral part of SMMS, the remote tracking system can be quickly implemented for both internal and external distribution and is easily customizable, representing a significant advantage over hosted monitoring and reporting services.

Together, internal event recording and remote usage tracking give content providers real-time access to rich data on system usage and subscriber and end-user behavior. To process and analyze this data, SMMS includes a reporting framework for creating packaged and custom reports on Social Media Content Distribution activity. Usage data from SMMS can also be used by enterprise reporting and business intelligence applications.

The Power of WorldClassID Social Media Social Media Marketing Services

With WorldClassID SMMS, companies can meet growing partnership requirements by assembling content from internal repositories and exposing it to both internal and external users in a controlled, secured, and automated manner. SMMS allows these firms to extend their digital supply chain from back-end repositories through sophisticated systems that manage everything from plain-text documents to rich media assets, and out to an expanding network of suppliers, distributors, customers, and other content subscribers.

SMMS enhances and extends any organization’s digital supply chain by:

· Facilitating collaboration among partners and internal business units through targeted distribution of content to remote Web sites, intranet portals, e-mail systems, and back-office applications

· Linking disparate partners and their business systems using industry-standard technologies and protocols, enabling companies to realize rapid time-to-value in building vital content exchange networks

· Empowering business users to configure and manage complex Social Media Content Distribution relationships with easy-to use, fully customizable Web-based user interfaces

· Balancing sophisticated and automated delivery with flexible content transformation and self-service capabilities, representing a significant advantage over manual or limited homegrown distribution systems

Product Feature Summary

WorldClassID SMMS is the only Social Media Content Distribution solution fully integrated with an industry-leading enterprise content management platform. Key SMMS features include the following:

Support for technology standards: SMMS is based on the WorldClassID content exchange framework, a J2EEbased architecture that leverages the robust application infrastructure, security, and integration provided by leading application servers. SMMS utilizes standard technologies such as EJB, JSP, XML, XSL, and ICE.

Integration with the WorldClassID platform: SMMS directly extends WorldClassID’s enterprise content

management system, leveraging existing content infrastructure to distribute content from WorldClassID Content Server and Site Caching Services repositories.

Broad support for content repositories and destinations: Companies using SMMS can also distribute content from a database or file system. The SMMS client then delivers the distributed content into a file system, enabling an easy integration with any content application at the destination side.

Scalable configuration: SMMS provides easy-to-use Web-based interfaces for configuring and managing large numbers of Social Media Content Distribution relationships, including the definition and specification of subscribers and subscriber groups, offers and offer bundles, templates and style sheets, and subscriptions.

Flexible delivery options: SMMS supports the industry-standard ICE protocol for Social Media Content Distribution as well as FTP and e-mail. ICE is the most robust and full-featured method, while FTP and e-mail are simpler and more commoditized. Based on specific subscriber requirements, distribution can be scheduled at a wide range of times or repeating intervals or run on-demand, and distributed content can be refreshed at any time.