Is Your Business Website Visible Online?

A ‘How To’ Guide to Using Social Media and Search Engine Marketing to Get Found on the World Wide Web

PART 1: Social Marketing Introduction

Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has fundamentally changed the way in which we interact with each other on a social level and with our colleagues, bosses and clients in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information.

Before the age of Information Technology, you would have to physically sift through the tissue-thin pages of some yellowed directory book for names, phone numbers and addresses. That or rely on the advice of a friend or a family member. Now, you are but a matter of mouse clicks away from not just the first, for example, florist it took you ages to find, but the best and closest florist to your doorstep! With a staggering 75% of all people globally going online to find information about the products and services they need, one thing has become exceedingly lucid about modern marketing principles: if you’re not visible online, then you are losing out on an incredible amount of business! Just ask the social marketing agency: all of these potential customers are hopping and skipping into your competition’s virtual retail store!

Social Media and Social Marketing Advertising: The Importance of Getting Found

With the uncompromised accessibility of the Internet, competition between businesses for this online visibility has become fierce, which means that strategies such as social media and social marketing have become indispensible. Without the right tools, strategies and investment of time and money, you may as well gift-wrap and hand all those potential customers over to your competition. So, what does all of this really mean and how can you, the business owner, increase the online visibility of your brand name and identity using social marketing?

There are three areas on the Internet that are important to target when designing an effective social media and social marketing campaign:

1. Search Engines: While this term may sound alien to you, you actually use them every time you browse the World Wide Web and are perhaps better known as Google, Yahoo! and MSN, amongst others.

2. Social Marketing in the Blogosphere: The realm dedicated to the written opinion and worded experience! Sites for social marketing include Blogger, WordPress and Bloggit.

3. Social Marketing in Social Media: The array of websites dedicated to promoting social interaction and media sharing (video, audio, photo, etc.), such as Facebook, MySpace, LinkedIn, Digg, Reddit, YouTube and the 500+ more.

‘Being visible online’ means that the people who are searching for the products or services you sell must be able to find you in one or more of the above-mentioned spheres of the Internet. And when it comes to social marketing, the more the better!

Social Media and Social Marketing: Getting Found Online

It is the chief aim of any business website – with effective social marketing strategies in place – to provide information about the company, its brand name and identity, as well as its products and services. All of this information is presented in an engaging and attractive way so that web users will become convinced that they have found what they were originally looking for; not just the particular product or service itself, but a business brand they are willing to trust. So, how are all these potential customers supposed to find your website amongst the millions of companies and enterprises that sell similar, if not the same products and services? That’s where social marketing comes in!

Stay tuned for the next informative article in the series, PART 2: Getting Found on the Internet: A ‘How To’ Guide to Using Search Engines.

Social Media Marketing Service: The Statistics and Potential for Commercial Exposure

Social Media Marketing Service: The World-Wide Explosion

The past decade has seen the monumental explosion of Social Media Marketing Service websites onto the Internet. From Facebook, Twitter and MySpace to YouTube, Bebo and Hi5; the number of Social Media Marketing Service websites on the Internet is truly astounding and they are connecting people from every single city, country and continent on the globe. There is quite literally no limit to the reach of the Internet and this has facilitated immense social interaction. People can keep up to date with hundreds of friends, engage in conversation, share pictures, videos and music and reconnect with friends that they have long lost contact with. Where distances, obstacles and oceans once came in the way of communication and sharing, there are now literally hundreds of Social Media Marketing Service websites making connection and reconnection possible in a way like never before.

Social Media Marketing Service: The Statistics

Social media essentially refers to the myriad of Internet-based sites that facilitate and promote social interaction and networking. In order to truly appreciate the marketing power of social media, one need only consider the following statistics:

• 75% of the global consumers who go online visit Social Media Marketing Service websites.
• This figure has increased by a massive 24% since last year.
• Each visitor spends approximately 66% more time on Social Media Marketing Service websites than the previous year (from 3 hours per day to 6.5!)
• 22% of the all human time is spent browsing Social Media Marketing Service websites.
• In July of this year (2010), Facebook announced over 500,000,000 (million) users.
• LinkedIn currently has 60 million subscribers, which increased by 5 million in just 2 months.
• Twitter has 110 million users
• Myspace has 57 million users in the United States alone
• Yelp sees over 30 million viewers per month
• Tagged has 100 million registered users.

So, what does this all mean? Social media has captivated the world’s attention and the number of users and time spent per day by each user is only increasing with each passing month. And what does this mean for business?

Social Media Marketing Service

The explosion of Social Media Marketing Service websites on the Internet and the vast number of people who subscribe to any of the hundreds out there has provided businesses of all sizes with an incredible opportunity to cash in on the exposure they can afford. Consider Facebook; one of the biggest of all the social networking sites to exist in the virtual domain. Facebook has over 500 million active viewers: subscribers who login and spend time on the site every day. The business that has visibility on Facebook is therefore being seen by tens, if not hundreds of millions of users on a daily basis. It is this potential for incredible exposure and the subsequent accumulation of leads that has made social media the new medium for modern marketing and advertising. The statistics have spoken: the business that does not make the jump into social media as a means for spreading their brand image and name will literally be left in the dust of its competitors.

As a demonstration of WorldClass Search Engine Marketing, we have created a network of "Squeeze Page Websites" which are designed to provide WorldClass Search Engine Ranking for a Primary Keyword. Each individual Squeeze Website has been designed to be search engine optimized for one primary keyword.

These are brand new websites without any history, no backlinks yet and are completely fresh from an SEO perspective. We will periodically update this report to show progress in terms of search engine ranking.

WWW.WORLDCLASSSOCIALMEDIAMARKETING.COM (keyword “social media marketing”)

WWW.WORLDCLASSSOCIALMEDIAMARKETINGAGENCY.COM (keyword “social media marketing agency”)

WWW.WORLDCLASSSOCIALMEDIAMARKETINGSERVICE.COM (keyword “social media marketing service”)

WWW.WORLDCLASSSOCIALMEDIAOPTIMIZATION.COM (keyword “social media optimization”)

WWW.SOCIAL-MEDIA-GURU.COM (keyword “social media guru”)

WWW.WORLDCLASSSOCIALNETWORKGURU.COM (keyword “social network guru”)

WWW.SOCIAL-MEDIA-BROADCASTING.COM (keyword “social media broadcasting”)

WWW.WORLDCLASSSOCIALMARKETINGAGENCY.COM (keyword “social marketing agency”)

WWW.SOCIALNETWORKBRANDMANAGEMENT.COM (keyword “social network brand management”)

WWW.AUTOMATED-SOCIAL-MEDIA.COM (keyword “automated social media”)

WWW.WORLDCLASSWEIGHTLOSS.COM (keyword "weight loss")

WWW.GOOGLOPOLY.COM (keyword "googlopoly")

WWW.SOCIALNETGURU.COM (keyword "social net guru")

WWW.WORLDCLASSWEBAGENCY.COM (keyword "worldclass web agency")

If you'd like to talk with us about building you a network of WorldClass Social Media Marketing Squeeze Websites, please call 866.347.3321

You can also send us an Email Inquiry

Social Media Marketing and Social Media Broadcasting drives New Leads

As a demonstration of WorldClass Search Engine Marketing, we have created a network of "Squeeze Page Websites" which are designed to provide WorldClass Search Engine Ranking for a Primary Keyword. Each individual Squeeze Website has been designed to be search engine optimized for one primary keyword.

These are brand new websites without any history, no backlinks yet and are completely fresh from an SEO perspective. We will periodically update this report to show progress in terms of search engine ranking.

WWW.WORLDCLASSSOCIALMEDIAMARKETING.COM (keyword “social media marketing”)

WWW.WORLDCLASSSOCIALMEDIAMARKETINGAGENCY.COM (keyword “social media marketing agency”)

WWW.WORLDCLASSSOCIALMEDIAMARKETINGSERVICE.COM (keyword “social media marketing service”)

WWW.WORLDCLASSSOCIALMEDIAOPTIMIZATION.COM (keyword “social media optimization”)

WWW.SOCIAL-MEDIA-GURU.COM (keyword “social media guru”)

WWW.WORLDCLASSSOCIALNETWORKGURU.COM (keyword “social network guru”)

WWW.SOCIAL-MEDIA-BROADCASTING.COM (keyword “social media broadcasting”)

WWW.WORLDCLASSSOCIALMARKETINGAGENCY.COM (keyword “social marketing agency”)

WWW.SOCIALNETWORKBRANDMANAGEMENT.COM (keyword “social network brand management”)

WWW.AUTOMATED-SOCIAL-MEDIA.COM (keyword “automated social media”)

WWW.WORLDCLASSWEIGHTLOSS.COM (keyword "weight loss")

WWW.GOOGLOPOLY.COM (keyword "googlopoly")

WWW.SOCIALNETGURU.COM (keyword "social net guru")

WWW.WORLDCLASSWEBAGENCY.COM (keyword "worldclass web agency")

If you'd like to talk with us about building you a network of WorldClass Social Media Marketing Squeeze Websites, please call 866.347.3321

You can also send us an Email Inquiry